SMSS Setting New Benchmark


SMSS Setting New Benchmark


Taking up the initiative to deliver a platform for a blend of theory and practice, FAST National University organized its first Strategic Marketing and Sales Summit 2014 (SMSS) at Marriott Islamabad under the Supervision of Sarfraz Ali Kiyani Assistant Professor at Fast school of Management Aiming to provide an opportunity for discussion of latest advancements in Sales and Marketing in the 21st century, SMSS explores the dynamic changes in the marketing playing field and prospects that present themselves for research and practice.

From the presence of Rector Fast, Dean Fast, CEO Nayatel, Director MIS-NHA, DG Operations Pakistan-Post, Director FFC and many others discussed over the topics like Sales execution and strategy, Branding, strategic marketing, successful selling, relationship management, strategies for becoming a successful marketer were elaborated and an in-depth view of role of sales and marketing according to the best industry practices was conveyed. The event has been sufficiently covered by Duniya news, Express tribune, and Fm91 and backed by noteworthy sponsors FFC, SAP, DWP, Deventions, Sky Enterprises, MIA, and ACSON.

The Summit aptly educated its attendees on the advancements in the marketing sector and dazzled the audience by showing how technology is being adapted in the industry. It assisted them in refining attenders’ interaction with sales, marketing and advertising in the digital age.

It is from this point that FAST School of Management is intending to create a legacy of such successful and valuable interactive endeavors leading to superior learning and managed to set new benchmark for all business schools in twin cities.

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